The cola tempers alcohol fumes considerably allowing the tropical fruits on the nose to come through. A reasonable person should just it on those merits alone.Ī liberal mix of Captain Morgan White Rum with cola is a surprisingly good experience. I would however, be an even bigger fool if I was to try and appraise it as one.Ĭaptain Morgan White Rum is an inexpensive mixer for cocktails and long mixed drinks. Is this a sipper? Of course it isn’t and I was a fool to try. A little ice cools it down a little but also dilutes what little flavour you got out of it. It really burns, pretty much everywhere and not a nice warming burn but a strong medicinal boozy burn which makes you feel like your throat is on fire. Alcohol fumes are very much present despite the slightly lower ABV.Īs a sipper this is quite a challenge and not one I would really recommend. This is a young white rum so there is also a strong smell of what can only be described as “booze”. It is also very sweet and has hints of pineapple, banana and other tropical fruits. The nose on the White is very strong and pungent. It is much the same as Bacardi, Appleton, Chairmans Reserve etc. So this has no doubt been filtered quite extensively.
![captain morgan captain morgan](https://shop.thepirates.ch/86-large_default/captain-morgan.jpg)
Nevetheless I soldiered on so here are my findings.įirst up, unlike Havana 3 Anos (another popular Supermarket offering in the UK) this is as clear as day.
![captain morgan captain morgan](https://www.liquormarts.ca/sites/mlcc_public_website/files/styles/product_fullsize/public/product/9279_410ae8ede9bbc694f1d88de533e54e56.png)
Yes it might not be the greatest rum in the world but I probably would soon empty the bottle…….įirst up, I’m not keen on the Captain’s Spiced offering and the Dark Rum (called so many different things worldwide) is so-so, a kind of bad version of Myers’s. As a regular spirits drinker and weekend “binger” I decided that £12.99 was not to big a price to pay for a drink which I would be able to mix with cola.
Captain morgan tv#
Sadly I didn’t get one with my bottle!ĭiageo have also embarked on a no doubt very expensive TV marketing campaign with several adverts on UK TV and in partnership with Buzzfeed for more details see here.Īs mentioned already I expect many people will write Captain Morgan White Rum off before they have even given it a try. So how is the Captain planning on winning over UK audiences? Well they have went for another tried and tested tactic of offering novelty glasses with the Captain Morgan. The screw cap is of decent standard but the label gives little real information about the juice in the blend.įinest Caribbean Rum is as much details as you get. It is nothing remarkable and in many ways pretty tacky. Presentation wise it is the new style Captain Morgan similar to the Spiced Gold and Black. Price cutting other Spiced Brands in supermarkets throughout the UK has got Captain Morgan’s Spiced Gold to the top of the charts so will that be a tactic? Indeed, yes it has been I picked up a 70cl bottle for £12.99.
![captain morgan captain morgan](https://cdn11.bigcommerce.com/s-b0811/images/stencil/1280x1280/products/2248/15224/captain_morgan_tattoo__68259.1551869444.jpg)
Even more worrying many Bacardi drinkers in the UK don’t even realise it is a rum……….įaced with what is a monopoly in the UK the Captain has a lot to do to gain a foothold in the market. For many Bacardi IS white rum and it’s matterless if it isn’t the Bacardi brand.
![captain morgan captain morgan](https://caddysliquor.com/wp-content/uploads/2016/09/Captain-Morgan.jpg)
In most bars and clubs in the UK, if you ask for a Bacardi and coke – you will not be asked if an alternative white rum is okay if Bacardi isn’t actually available. Not to mention another new Spiced Bacardi product ( Carta Fuego).Ĭaptain Morgan White Rum enters a UK market which is dominated by Bacardi. Coming at the same time as huge global re-branding by Bacardi. Dependent on the territories you have visited and/or your geographical location and time spent enjoying rum, you may have come across a White Captain rum in the past.Īll I know is that until this year (2015) Captain Morgan White Rum was not available in the UK. However, before you do so, please note this is a white rum not one of the many Spiced Variants which have given the Captain such a bad name in recent years.Ī White Rum from the Captain Morgan brand has been available on and off for some time. A review of another of Diageo’s Captain Morgan offerings. I can almost feel the condemnation as I write.